SEO Marketing and Web Design A Division of eBusiness, Inc.

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Search Engine Optimization Search engine optimization, SEO is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through more than 2 or 3 pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

Search Engine Friendly Web Site Design The primary focus of our work is to develop a strong Internet presence for our clients. We provide search engine friendly website development services as an added extra for clients who don't already have an online presence or clients who aren't happy with the performance of their current website on the search engines.

Keyword Analysis / Competitor Analysis The first step towards search engine optimization is to research visitor search patterns and develop a list of relevant keywords, which the website may possibly be found for. These keywords will provide the foundations of the optimization process identifying the most popular and relevant terms that users are actually searching for in order to find services that can be found on your website.

Search Engine / Directory Submission Unlike services which promise to submit to thousands of search engines, only real search engines and directories are included in our package. Be aware that there are no such thing as thousands of real search engines and directories. A major part of the submission list provided by these services consists of link farms and FFA (Free For All Pages) which most likely will do you more harm than good. As an example, Google are not to fond of link farms and may label the links they generate as spam.

Keyword / Content Enrichment One of the most important elements to good search engine rankings is keyword enrichment of the text found in the titles, meta tags and body text of each page on a website. Search engine spiders read each line of a site looking for specific words to relate to the site when search engine users request information using those words (or phrases). If your site has the right combination of these words in the right order and placed in all the right places, your chances of search engine success increase dramatically. Conversely, if your site has lots of keyword phrases placed all over the site in no particular order, your chances of achieving high rankings become more of a roll of the dice than a strong possibility.

Local Listing Campaigns We will identify local directories and advertising locations in your local area.

Link Campaigns A business seeking to increase the number of visitors to its web site can ask its strategic partners, professional organizations, chambers of commerce, suppliers, and customers to add links from their web sites. A link campaign may involve mutual links back and forth between related sites, but it doesn't have to require the reciprocation of links.

Increasing the number of links to a site has two beneficial effects:

Search engines such as Google judge the importance of a site by the quality, relevance and number of other sites that link to it.
The additional links result in visitors moving from the linking site to the target site

Market Analytics Having the right information at the right time is critical to staying competitive in today's global business environment. As a result, many organizations have made significant investments in Business Intelligence (BI) platforms and tools, though few are recognizing ROI. Meanwhile, the gap between the needs of business leaders and available resources widens each day. We help close that gap.

XML Sitemaps The Sitemap Protocol allows you to inform search engines about URLs on your websites that are available for crawling. In its simplest form, a Sitemap that uses the Sitemap Protocol is an XML file that lists URLs for a site. The protocol was written to be highly scalable so it can accommodate sites of any size. It also enables webmasters to include additional information about each URL (when it was last updated; how often it changes; how important it is in relation to other URLs in the site) so that search engines can more intelligently crawl the site.

Froogle Registration and Feed Froogle is a price engine website launched by Google Inc. It is currently in its development stages. Users can type product queries to return lists of vendors selling a particular product, as well as pricing information. The name Froogle is a portmanteau of the word frugal, which means thrifty, and the name of the company, Google. Froogle is of course pronounced the same as frugal.

Domain Name Registration The process whereby a unique domain name is selected and registered by a user, giving the user the right to use that domain name for their Web site. Most Web hosts allow you to register a domain when you sign up for Web hosting.

Site Analytics and Tracking Everything you want to know about how your visitors found you and how they interact with your site. We'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

Web Hosting The World Wide Web is a massive collection of web sites, all hosted on computers (called web servers) all over the world. The web server (computer) where your web site's html files, graphics, etc. reside is known as the web host. Web hosting clients simply upload their web sites to a shared (or dedicated) web server, which the ISP maintains to ensure a constant, fast connection to the Internet.

SEO Marketing and Web Design offers web hosting, domain names and email address services. Our affordable hosting makes eBusiness, Inc. the best place to host your small business website or personal web site.